Get the Full Picture: Why Real Estate Agents Should Use Aerial Photography for Listings

Aerial photos offer a unique perspective that can capture the full size and scope of a property, showcasing its features in a way that traditional ground-level photos simply can't match - like location, proximity do a Downtown, nearby lake or a greenway. All these are BIG selling points and you shouldn’t leave them off the table. Studies have shown that listings with aerial photos sell faster AND for more $$$ than those without. Selling a property is all about capturing a potential buyer's attention, and with the right tools, you can achieve a better sale with less effort.

Aerial photo of a Downtown Raleigh on a sunset. Captured by Sofi with KHM Real Estate Media, an FAA licensed drone pilot.

Drone photography reveals details about a property's landscaping, outdoor living areas, and views that are not easily visible from the ground. But it's not just about the house itself. The location of a property and its accessibility to nearby parks and greenways also is a major selling point for potential buyers. With drone photography, real estate agents can reap the benefits of the stunning aerial views that highlight these features, giving potential buyers a better sense of the property's surroundings and the nearby amenities that make it a desirable place to live. This helps real estate agents market their listings much more effectively, leading to faster sales and higher offers.

Aerial image of a real estate listing in Cary, NC

Pass on your friend’s who just bought a drone offer to “take some pics” for you - it's important to hire an FAA licensed drone pilot to ensure that the photos are taken safely and legally. To lawfully use a drone footage for commercial purposes, such as marketing a real estate listing, the operator must hold an FAA remote pilot certificate. This ensures that the drone pilot has been trained on the safe operation of the drone and knows how to navigate any obstacles or potential hazards that may arise during the flight.

When choosing an aerial photographer, it's important to check their portfolio and reviews to ensure they have the necessary experience and skills. Look for someone who can capture unique perspectives and stunning images. An easy online booking system is a bonus, saving you time and making the process smoother. With the right aerial photographer, you can showcase your property in the best possible light and attract more potential buyers.

Hi, I’m Sofi 👋

I'm a real estate photographer / videographer here in Raleigh.

As a FAA certified drone pilot and aerial photographer, I specialize in capturing unique and stunning perspectives that highlight your property's best features.

Check out the rest of this website where you’ll find my portfolio, full list of services & prices and reach out if you have any questions - I'm always here to answer them all!

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